7 C of the Genting Web Page - Content

In this website is using 3 of the content which are offering mix, appeal mix and multimedia mix. The content is showing in the digital information.

Offering mix

From this graphic,it shows that Genting is using offering mix to show the details of the accomodation. This is able to let the customers know the services was provided by the hotel.

Appeal mix

Appeal mix

• In Genting website, it also invlove appeal mix. For instance, the theme park department is promoting the all-in-one package. The users are getting the latest information about the promotion.
  

Multimedia mix
Multimedia mix. In this dimensions content is using the graphic to explain and let the customer know more about the room.By clicking the image, the users are able to know about the decoration of the room and the hotel's environment .

The content types used by Genting website are time-sensitive, reference and current content.
In time-sensitive content, the website will always show and update the latest promotion that provided by Genting. For instance, website will show the latest news that which singer will open the concert at Genting.

Reference content


In reference content is showing the Genting's group , corporate information, and business activities of Genting.

In current content, the genting website is helping the customers to save money. For instance, the promotion of all-in-one package.It is the tips to save up Rm23.